- 发布日期:
- 2007-11-28
- 工作地点:
- 上海
职位描述:
Main Duties & Responsibilities
Brand Plan Development - work with suppliers, Summergate Sales ManagementManaging Partners to develop the annual brand activity plans for each brand, including:
Market contextshare objectives
Activities by brand, channel, areaperiod
A summary calendar that identifies all key activities throughout the plan year
Depletion forecastsA&P budgets
Brand Plan ImplementationEvaluations - ensure successful implementation of planned brand activities by:
Presenting the brand plan details in full to Summergate Sales ManagementTeams on time
Providing all necessary briefing documentsproposals to ensure proper downstream communicationsimplementation
Ensure that all materials necessary for the brand programs are available well in advance,properly distributed
Prepare evaluations of all brand activities-results vs. plan objectives, efficiency of spend,internal / external feedback
Budgets-manage the budgetingimplementation process, including;
Confirm all planned budgets with both suppliersSummergate Management on time
Coordinate with suppliers for prompt payment of all A&P funds in advance of in-market expenditures
Manage actual spend within plan,in line with quarterly plan updates
Provide necessary invoicesdocumentation for suppliers
Supplier Coordination - work closely with suppliers to ensure the following;
Clear communicationengagement on each annual brand plan,on-going supplier "PR" on Summergate activities
Supplier A&P contributions are made on timein full, according to the agreed brand plan
Suppliers are supporting brand activities with relevant designPOS materials
Reasonablerelevant requests for information from suppliers are satisfied in a sensible timeframe
Prepare reportsanalysis,provide information to senior managementsuppliers, including (see details in Report Schedule);
Annual brand plansAnnual reports
职位要求:
Requirements
College degreeabove
Strong experience in marketing in FMCGwine & liquor company, with financial planningbudgets capabilityexperience.
Strong interpersonal skills, proactivepositive work approach, high sense of responsibility
Good command of PC skills - Microsoft Word, Excel, Powerpoint, Outlook, etc
Good command of English, both writtenoral
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